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Posts Tagged ‘Malcolm Gladwell’

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 16 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
This was posted under category: Analytics, Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Era of Average is Over – 4 Insights How NOT to get Left Behind

Posted by Kristof De WulfFriday, August 1, 2014, 8:28 am No Comments
With nothing standing in the way of technologic progress, it is unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Insights, Leadership, Market Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top 10 Insights From TMRE

Posted by Julie KurdTuesday, October 29, 2013, 10:33 am 1 Comment
This weekend I took some time to round up 10 of the questions we heard asked, and sometimes even answered, at this year’s conference:
This was posted under category: Analytics, Behavioral Economics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Don’t Blame The Focus Group For Leaders’ Shortcomings

Posted by Susan AbbottWednesday, March 9, 2011, 8:56 am 1 Comment
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism.
This was posted under category: Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,