1. Greenbook 2
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Posts Tagged ‘Mark Murray’

“Future Back” To See Where You’re Going

Posted by Mark MurrayFriday, July 22, 2016, 7:00 am No Comments
In the investing world they say, “The only certainty is in retrospect.” In the product world we “reverse engineer”. Using narrative research techniques, MarketResponse is able to bring consumers and business teams to the future and back with increased focus and a new set of priorities.  
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5 Guardrails to Guide Qualitative Learning

Posted by Mark MurrayTuesday, June 28, 2016, 7:00 am No Comments
It is the perfect time for customer information to meet customer understanding. Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of difference opportunity no one else has discovered.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumers, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,