Posts Tagged ‘Market Research Executive Forum’

Truth & Transformation: Acitvating Research to Lead Growth

Posted by Leonard MurphyMonday, March 7, 2011, 22:54 pm 1 Comment
It's was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great model for developing an engaging and highly interactive 2 days of brainstorming and collaboration to implement a culture of change in MR. The collective brainpower in this room is impressive to stay the least; it was a bit of a dream come true to have so many senior client-side and supplier-side researchers gathered together for an open exchange of information in order to help co-create the future of market research.
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