I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. The focus of my talk will be the Client perspective: what role for mobile, what issues I see, what boxes it has to tick, how it fits into a toolkit. Question I’m pondering as I shape the narrative – how can I maximize the take-home value for attendees? Continue reading »