Posts Tagged ‘market research methods’

Consumer-Centric Marketing is Dead

Posted by Jim WhiteWednesday, May 24, 2017, 6:00 am No Comments
To be a truly transformative brand - one that enjoys true loyalty, passionate advocacy and a premium price - you have to be human-centric.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Easily Add Images to a Correspondence Analysis Plot in R

Posted by Tim BockFriday, May 19, 2017, 10:11 am No Comments
You can take your correspondence analysis plots to the next level by including images.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

I’m Done Talking to Consumers

Posted by Jim ChastainWednesday, May 17, 2017, 11:00 am 1 Comment
The marketing world would be better off if we all focused more on humans than consumers.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Ranking Plots: Illustrating Data with Different Magnitudes

Posted by Tim BockMonday, May 15, 2017, 13:24 pm No Comments
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Connecting with the Internet of Things

Posted by Kevin GrayTuesday, May 9, 2017, 6:00 am No Comments
If you’re like me, you've heard a lot about the Internet of Things (IoT) but are confused about what it really is.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Where Pictographs Beat Bar Charts: Proportional Data

Posted by Carmen ChanMonday, May 8, 2017, 6:00 am No Comments
Pictographs are exceptionally good for displaying proportions (e.g. rates, percentages, fractions).
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data Visualization, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Posted by Katja CahoonThursday, May 4, 2017, 6:00 am No Comments
We live in an age when research needs to be faster and cheaper without losing depth. This leads both clients and vendors to look for innovative approaches and tools to address these challenges.
This was posted under category: Best Market Research Companies, Best Practices, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research in the News, Market Research Techniques, Marketing Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is the Scientific Method, and How Does it Relate to Insights and Market Research?

Posted by Ray PoynterWednesday, May 3, 2017, 6:00 am 1 Comment
Ray Poynter explores how the scientific method can be applied to the process of finding insights in commercial organizations.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

Posted by Tim BockTuesday, May 2, 2017, 6:00 am No Comments
Tim Bock shares 5 ways of presenting the results of key driver analysis.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Data Visualization, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

10 Key Product Testing Market Research Insights

Posted by Colson SteberMonday, May 1, 2017, 6:00 am 2 Comments
Colson Steber shares 10 key product testing market research insights that can help put your product launch on-track for short-term adoption and long-term profitability.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,