The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

Does Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading »

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

Behavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »