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Posts Tagged ‘Social Media’

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Posted by Leonard MurphyWednesday, May 22, 2013, 10:20 am No Comments

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: 360 Data, Analytics, best practices, Big Data, Blue Ocean Strategies, business intelligence, business leadership, change, Chaordix, communities, concept evaluation, consumers, crowdsourcing, Crowdtap, Data Analytics & Visualization, data synthesis, Data Visualization, Disruption Potential, disruptive innovation, Emanio, Embee Mobile, emerging, emerging markets, emerging techniques, Emotive Analytics, GFK, Holistic Consumer Insights, hybrid approaches, Ideas To Go, IieX, Inc), industry news, innovation, Innovation Engineering, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, market research, marketing, Mesh Planning, Mizzouri, mobile, Mobile Research, Neurons, Nomi, Omni-Channel Media Measuremen, Open-Source Data Synthesis, Patient Compliance, Placed, Predict Market Disruptions, Real-time Experience Tracking, RealEyes, Respondent Engagement, Single-Source Marketing, Social Media, StatWing, strategic value, strategy, technology, The Insight Innovation Challenge, Theseus DM, TNS, transformation, trends, Unconscious Decisions, Videntifier, Video analytics, VisualCue Technologies, Whit.Li, Xyte, ZappiStore

Thoughts On The Future Of Consumer Intelligence Event

Posted by Nelie ShahFriday, May 17, 2013, 8:44 am No Comments

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ABN Amro, Alex Hunter, Big Data, Bill MacElroy, brands, business leadership, Clorox, consumer behavior, consumers, corporate social responsibility and sustainability, crowdfunding, CrowdMed, crowdsourcing, emerging, emerging techniques, ethnography, Future of Consumer Intelligence, game elements, gamification, gamification techniques, GM, Heineken, Henry Mason, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Islendingabok, J&J, Jared Heyman, Kickstarter, market research, marketing, mobile, Nate Silver, Nelie Shah, Nina Leask, passive listening, prediction market, Respondent Engagement, Seeds.nl, social and digital media, Social Media, strategy, survey administration, technology, The China Survival Guide, TNS, TrackTrips, transformation, trends, Tribewanted, video ethnography, Watsi

Are You Burning Away Your Data Fuel?

Posted by Patricio PaganiThursday, May 16, 2013, 8:09 am 3 Comments

As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fuel, then they will be the ones to go places with it, leaving us in the dust. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, General Information, Industry Trends, Marketing, State of the Industry, Uncategorized Tags: best practices, Big Data, business leadership, consumer insight, data architecture, data is the new oil, data management, data managers, database, emerging techniques, insights, knowledge bank, leadership, market research, Patricio Pagani, research studies, Social Media, strategy, technology, trends

Are We Entering The Golden Age of Market Research Technologies?

Posted by Adriana RochaTuesday, May 14, 2013, 9:51 am 21 Comments

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

This was posted under category: Analytics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: Adriana Rocha, best practices, Big Data, brands, business leadership, change, communities, consumer behavior, consumers, crowdsourcing, data collection automation, digital, DIY tools, dynamic dashboards, emerging, emerging techniques, facial coding technologies, gamification, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, Market researcher, marketer, marketing, mobile, Mobile Research, mobile research platforms, online communities, PaaS (Platform as a Service), panel platforms, Respondent Engagement, routers, SaaS (Software as a Service), sentiment analysis technologies, Social Media, social media listening platforms, strategic value, strategy, technologist, technology, Text Analytics, transformation, trends

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

Posted by Leonard MurphyWednesday, May 8, 2013, 9:00 am 8 Comments

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View Tags: Big Data, business leadership, change, Communispace, communities, consumers, customer feedback, data collection, digital data collection, GOOGLE, holistic view of the consumer, industry news, innovation, Innovation in Market Research, Insight Community, insights, InSites, Ipsos, Kurt Knapton, leadership, market research, Marketing Insights, micro surveys, mobile, Mobile Research, MROC, Nielsen, proprietary panels, Qualtrics, Research Now, Respondent Engagement, Scott Miller, smartphones, Social Media, Sparq, strategic value, strategy, Survey Monkey, technology, traditional surveys, transformation, trends, Vision Critical, WPP

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Posted by Joel RubinsonMonday, May 6, 2013, 8:40 am 13 Comments

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: ad targeting, Advertising, AOL, attitudinal segment, BBDO, best practices, brand loyalties, brands, business leadership, category adjacencies, change, Consumer, consumer behavior, Consumer Segmentation, consumers, customer centricity, Datalogix, demographic indices, Digital Marketing, DunnHumby, emerging, Facebook, frequent shopper data, GOOGLE, hybrid approaches, innovation, Innovation in Market Research, insights, InsightsNow, Jim Stengel, Joel Rubinson, leadership, location-based sm, market research, marketing, marketing research, micro-segments, mobile, Mobile Research, product forecasting, psychographic profiles, purchase intent, Rentrak, Segmentation, Social Media, strategic value, strategy, switchables, technology, TRA, transformation, trends

Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics

Posted by Jeffrey HenningTuesday, April 30, 2013, 15:55 pm No Comments

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: Anne-Lindsay Beall, behavioral economics, best practices, Big Data, brands, Brian Tarran, business leadership, Buzzmetrics, change, consumer awareness, consumer behavior, consumers, Edward Appleton, emerging, emerging techniques, Eric Williams, Face Group, hybrid approaches, Impact magazine, Innovation in Market Research, insights, Ipsos, JD Power & Associates, Jeffrey Henning, Loyalty 360, market research, market research industry, metadata, mobile, mobile qualitative research, Mobile Research, MRX, Netbase, NewMR, Online Monitoring, Principles of Marketing Research, Pulsar TRAC, Ray Poynter, Research Live, Research magazine, Respondent Engagement, SAS Customer Intelligence, Seth Grimes, Simon Miller, smartphones, Social Media, Social Media Analytics, social media monitoring, social monitoring tools, strategic analytics, strategic value, strategy, Taddy Hall, technology, text analysis, Text Analytics, The Cambridge Group, transformation, trends

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 5 Comments

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: 3D Imaging, 3D printing, 3D virtual mapping, advanced analytics, associations, behavioral economics, Big Data, Big Data platforms, Big Data Visualization, business leadership, change, Competitive Intelligence, concept evaluation, concept ideation, concept testing, consumer behavior, cross channel media exposure measurement, crowd-sourced videos, crowdsourcing, Data Visualization, deliver ROI, emerging, emerging techniques, emotional drivers, ethnography, Eye Tracking, field work optimization, holistic view of the consumer, hybrid approaches, identify key data sources, Identifying and creating genuinely disruptive innovations, IieX, IIeX platform, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, leadership, Lifestyle/media consumption, longitudinal research, market research, marketing, marketing effectiveness, marketing strategy, Measure Product Category Disruption Probability, media measurement, mobile, mobile ethnography, Mobile Research, Omni-channel media measurement, online groups, Opportunity assessment, product development lifeycle, psychoanalytic methods, rapid scanning of real objects and spaces, real time, reporting best practices, representative sample, research industry, Respondent Engagement, sampling & targeting models, Single source data, smart analytics, Social Media, social platforms, strategic value, strategy, supporting innovation, synthesizing multiple data streams, System 1, technology, text analysis tools, Text Analytics, Top 25 Unmet Needs Of Insights Clients, Top 25 Unmet Needs Of Market Research Clients, traditional research, transformation, trends, unconscious drivers of decisions, unmet needs, users’ compliance, Video analytics, Visual analysis, what categories are ripe for disruption

Our Pick Of The Papers From ESOMAR Asia Pacific 2013

Posted by Andrew HoFriday, April 26, 2013, 16:33 pm No Comments

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Consumerism, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Marketing, Social Media, State of the Industry, The Global View Tags: 3rd Eye, Andrew Ho, Anjali Puri, archetypes, associations, best practices, Blauw Research, Clear, Coke, consumer behavior, consumers, cultural insight & immersion, Dave McCaughan, emerging, ESOMAR Asia Pacific 2013, industry news, innovation, Innovation in Market Research, insights, Ipsos, market research, McCann WorldGroup, Rijn Vogelaar, Satyam Viswanathan, semiotics, Social Media, Stephanie Herold, strategy, Superpromoter, technology, transformation, trends, Understanding cultural differences

Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...