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Posts Tagged ‘Market Research Society’

Jeffrey Henning’s #MRX Top 10: Bold Experiments in a Multi-Screen World

Posted by Jeffrey HenningTuesday, April 1, 2014, 18:03 pm No Comments
Of the 2,271 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

(Updated) A Client-side Technologist’s Perspective On The MR Data Privacy Issue

Posted by Leonard MurphyTuesday, August 23, 2011, 14:34 pm 2 Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Great Data Privacy Debate: A Summary

Posted by Tamara BarberTuesday, August 23, 2011, 5:30 am 2 Comments
Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks. This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Events, Industry Trends, Market Research in the News, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Data Privacy Regulations Will Never Take Hold

Posted by Leonard MurphyMonday, August 22, 2011, 13:53 pm 5 Comments
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I'd put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research.
This was posted under category: Association News, Best Practices, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry

Posted by Leonard MurphySunday, August 7, 2011, 13:21 pm 13 Comments
The Data Privacy debate has been percolating for some time now, but the Market Research Society in the UK has brought it to a rapid boil with the recent publication of their discussion paper on the topic. Because we think this issue is so critical and it needs more discussion NewMR & GreenBook, with the support of MRGA & NGMR, have decided to hold a public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion. Here are the details:
This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Social Media, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,