Research Methodologies

Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.

From Noise to Insight: A Comprehensive Guide to Social Media Listening

Research Methodologies

From Noise to Insight: A Comprehensive Guide to Social Media Listening

Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.

Abhishek Bhatia

Abhishek Bhatia

Associate Director, Primary Research at Acuity Knowledge Partners

Latest

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Research Methodologies

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...

Emily James

Emily James

Insights Marketer at FlexMR

The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"

Research Methodologies

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"

Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.

Catherine Hill

Catherine Hill

Founder & Master Moderator at Advanced Insights

3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them)

Research Methodologies

3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them)

Uncover the often overlooked importance of pre-fieldwork alignment in research and gain valuable tips for overcoming related obstacles.

Dec Harvey-White

Dec Harvey-White

Senior Director (Custom Research) at MarketCast

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Research Methodologies

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Steve Cohen

Steve Cohen

Partner and Co-Founder at in4mation insights

Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Research Methodologies

Partner Content

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist at Rival Group

Using Customer Salience to Improve Business Success

Research Methodologies

Using Customer Salience to Improve Business Success

Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...

Emily James

Emily James

Insights Marketer at FlexMR

GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Thinking in Paradoxes: Disruptive Insights with Chris Kocek
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Research Methodologies

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Vittorio Raimondi

Vittorio Raimondi

Managing Director at Foresight Strategy

The Business Case for Sustainability: Attracting Customers and Engaging Employees

Research Methodologies

The Business Case for Sustainability: Attracting Customers and Engaging Employees

Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.

Chrissy Brogan

Chrissy Brogan

Market Development Director at Glow

Getting Digital Transformation Right: New Opportunities for Market Researchers?

Research Methodologies

Getting Digital Transformation Right: New Opportunities for Market Researchers?

Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.

Larry Friedman

Larry Friedman

Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Hero’s Journey: Celebrating Friction in Consumer Research

Research Methodologies

The Hero’s Journey: Celebrating Friction in Consumer Research

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...

Katie Gillespie

Katie Gillespie

Head of Research at Sympler

Deductive Reasoning and Effective Marketing Research

Research Methodologies

Deductive Reasoning and Effective Marketing Research

Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized

Research Methodologies

Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized

Why in-home video ethnography is not used more in market research. What are the barriers to using it, how can they be mitigated, and if it's worth it.

Katie Hollier

Katie Hollier

CEO at weseethrough.com

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

Research Methodologies

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

Sam Salama

Sam Salama

Research Manager at Basis

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Research Methodologies

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

AB

Anne Beall

CEO at Beall Research

The Right Approach to Designing & Conducting Online Surveys

Research Methodologies

The Right Approach to Designing & Conducting Online Surveys

Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...

ST

Sanjay Tiwari

Branding and Marketing Communication Advisor at Teamarcs Technologies

Without Sample Strategy, Your Research Stands for Nothing

Research Methodologies

Without Sample Strategy, Your Research Stands for Nothing

If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...

Brian Lamar

Brian Lamar

Vice President, Insights at EMI Research Solutions

10 Things You Should Know About Respect in the Gen Z World

Research Methodologies

10 Things You Should Know About Respect in the Gen Z World

Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...

GR

Gary Rudman

President/Founder at GTR Consulting

Don’t Forget About the Respondent Experience

Research Methodologies

Don’t Forget About the Respondent Experience

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...

MR

Michael Rosenberg

Founder at GMIFY

The Chicken & Egg Dilemma of Diversity in Market Research

Research Methodologies

The Chicken & Egg Dilemma of Diversity in Market Research

The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...

WD

Whitney Dunlap

Owner at Insights in Color & Touch of Whit Creative

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Research Methodologies

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

NA

Nihal Advani

Founder & CEO at QualSights

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

Embracing the Dichotomy of Logic and Emotion in Market Research

Research Methodologies

Embracing the Dichotomy of Logic and Emotion in Market Research

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Emily James

Emily James

Insights Marketer at FlexMR

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Research Methodologies

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

David Pangilinan

David Pangilinan

Manager, Audience Impact & Intelligence at Paramount

What Marketing Can Learn from the Beautiful Game

Research Methodologies

What Marketing Can Learn from the Beautiful Game

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Sam Salama

Sam Salama

Research Manager at Basis

Cracker Jack Gems of Innovation Jargon

Research Methodologies

Cracker Jack Gems of Innovation Jargon

Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...

Sasha McCune

Sasha McCune

Director at Conifer Research

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

Research Methodologies

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

How to Select a Consumer Insights Agency?

Research Methodologies

How to Select a Consumer Insights Agency?

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Sivakumar Somanathan

Sivakumar Somanathan

Consumer Behaviour Consultant at Curious Cat

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer at FlexMR

How to Interpret Standard Deviation and Standard Error in Research

Research Methodologies

How to Interpret Standard Deviation and Standard Error in Research

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

8 (More) Ways To Maximize The Value of Voice In Your Research

Research Methodologies

8 (More) Ways To Maximize The Value of Voice In Your Research

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

How to Maximize Insight Value

Research Methodologies

How to Maximize Insight Value

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Nina Glynn

Nina Glynn

Senior Content Manager at Bulbshare

The Role and Limitations of Consumer Data

Research Methodologies

The Role and Limitations of Consumer Data

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Hate Selling? Here’s Why and What You Can Do About It

Research Methodologies

Hate Selling? Here’s Why and What You Can Do About It

“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...

Steve Henke

Steve Henke

Bias in Marketing Research: How to Avoid and Minimize

Research Methodologies

Bias in Marketing Research: How to Avoid and Minimize

Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Typology of Respondents and Model of Empathic Communication

Research Methodologies

Typology of Respondents and Model of Empathic Communication

Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

What Does It Take to be a Good Moderator?

Research Methodologies

What Does It Take to be a Good Moderator?

Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...

Amber Tedesco

Amber Tedesco

CEO at RIVA Market Research and Training Institute

People & Technology: Finding Balance in ResTech

Research Methodologies

People & Technology: Finding Balance in ResTech

A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…

Richard Thornton

Richard Thornton

NED at Walr

How to Personalize Customers’ Omnichannel Experience

Research Methodologies

How to Personalize Customers’ Omnichannel Experience

Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...

Rob Press

Rob Press

Content marketing manager at Deputy

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Truong Trung

Truong Trung

Research Executive at Ipsos

Successful Technology Adoption Allows Humans to Thrive

Research Methodologies

Successful Technology Adoption Allows Humans to Thrive

For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...

Horst Feldhaeuser

Horst Feldhaeuser

Group Services Director at Infotools

Are the Fraudsters More Sophisticated Than the Researchers?

Research Methodologies

Are the Fraudsters More Sophisticated Than the Researchers?

It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...

Ron Sellers

Ron Sellers

Redefining Brand Tracking with a Consumer-Centric Approach

Research Methodologies

Redefining Brand Tracking with a Consumer-Centric Approach

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

Rebecca Brooks

Rebecca Brooks

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Research Methodologies

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Yauhen Zaremba

Yauhen Zaremba

Senior Director of Demand Generation at PandaDoc

The Effectiveness of Digital Marketing for Startups

Research Methodologies

The Effectiveness of Digital Marketing for Startups

If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

7 Vital Questions to Include in a User Research Recruitment Screener

Research Methodologies

7 Vital Questions to Include in a User Research Recruitment Screener

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

How neuromarketing research aids understanding of non-conscious choice

Research Methodologies

How neuromarketing research aids understanding of non-conscious choice

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Marlena Pracalo

Research Project Manager at NEUROHM

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

The Power of Audio

Research Methodologies

The Power of Audio

Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

Katrina Noelle

How to Leverage ALL Your Data to Improve Customer Experiences

Research Methodologies

How to Leverage ALL Your Data to Improve Customer Experiences

These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...

Jessica Petrie,

Jessica Petrie,

Senior Strategic Insights Consultant at InMoment

Ethnographic Methods Enrich Market Research

Research Methodologies

Ethnographic Methods Enrich Market Research

Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

How to Deal with Bots in Market Research

Research Methodologies

How to Deal with Bots in Market Research

Fraud mitigation techniques to reduce bots’ impact on data quality.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Research Methodologies

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Ten survey questions that can improve survey engagement or spoil it.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

Your Online Research Methodologies Are Disqualifying

Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Interdisciplinary Research: Benefiting from Diversity of Thought

Research Methodologies

Interdisciplinary Research: Benefiting from Diversity of Thought

Interdisciplinary research helps shape unique MR studies & solutions.

Batukhan Taluy

Batukhan Taluy

General Manager at Uservision

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Saying What’s Desirable and Doing What’s Favorable

Research Methodologies

Saying What’s Desirable and Doing What’s Favorable

The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.

Shane Skillen

Shane Skillen

Chief Executive Officer at Hotspex

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Research Methodologies

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Why should marketers be using behaviorally enhanced surveys?

Caroline Kim

Caroline Kim

Product Marketing Manager at DISQO

Atomic Research: What It Is And Why You Should Be Doing It

Research Methodologies

Atomic Research: What It Is And Why You Should Be Doing It

Introducing “atomic research” and how it benefits market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Why It’s Time for Insights Professionals to Take Their Research In-House

Research Methodologies

Why It’s Time for Insights Professionals to Take Their Research In-House

The wide-ranging benefits of bringing your market research in-house.

Jeremy King

Jeremy King

CEO at Attest

Assigning a Dollar Value to Your NPS Results

Research Methodologies

Assigning a Dollar Value to Your NPS Results

Six steps towards connecting your NPS data with financial returns.

Ryan Stuart

Ryan Stuart

Founder & CEO at Kapiche

Healthcare DIY Needs a Partner to Check Its Vital Signs

Research Methodologies

Healthcare DIY Needs a Partner to Check Its Vital Signs

Conducting & designing successful DIY market research in healthcare.

Jenny Klenke

Jenny Klenke

Vice President of Consumer Experience at Simply Strategy

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Making Surveys Human Matters Now More Than Ever

Research Methodologies

Making Surveys Human Matters Now More Than Ever

Humanising survey research is key to improving survey results & data.

Emily James

Emily James

Insights Marketer at FlexMR

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

Research Methodologies

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

MR that taps into a deep pool of populations reveals valuable insight.

Andrew Jones

Andrew Jones

VP, Customer Success at Cint

Storytelling is Not Just for Reporting: How to Storify Your Survey

Research Methodologies

Storytelling is Not Just for Reporting: How to Storify Your Survey

Applying storytelling to not only data analysis, but survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Applying the Swiss Cheese Model to Survey Fraud

Research Methodologies

Applying the Swiss Cheese Model to Survey Fraud

The Swiss Cheese Model of Pandemic Defense applied to survey fraud.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Designing Research with Culture in Mind

Research Methodologies

Designing Research with Culture in Mind

Tips to create effective and culturally-sensitive market research.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

Verifying Phone Numbers in the UK

Research Methodologies

Verifying Phone Numbers in the UK

The importance of validating phone numbers in samples.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Five Key Principles to Improve Data Quality

Research Methodologies

Five Key Principles to Improve Data Quality

Helping market researchers prevent fraud and improve data quality.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Understanding Consumer Behavior and Habits through Frameworks for Change

Research Methodologies

Understanding Consumer Behavior and Habits through Frameworks for Change

Varied frameworks from which to view change.

Sasha McCune

Sasha McCune

Director at Conifer Research

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

Research Methodologies

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

How can we improve the sampling process itself?

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Market Research: The Science of People, Not Numbers

Research Methodologies

Market Research: The Science of People, Not Numbers

How can we do research that accepts human unpredictability?

Sam Salama

Sam Salama

Research Manager at Basis

A Festivus for the Rest of Us Respondents

Research Methodologies

A Festivus for the Rest of Us Respondents

Reflecting on how we can improve survey design for respondents.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

Scrapbooking as a Research Tool

Research Methodologies

Scrapbooking as a Research Tool

Gathering insights via scrapbooks and collages.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

The Problem with Blaming the Survey for Poor Data Quality

Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

Terence McCarron

Terence McCarron

CEO & Founder at OpinionRoute

The Seven Most Common Mistakes in B2B Research

Research Methodologies

The Seven Most Common Mistakes in B2B Research

Are your B2B market research methodologies up to date?

Sascha Eder

Sascha Eder

CEO at NewtonX

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Research Methodologies

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Online Sample Has A Good Problem and a Very Bad One – Data Quality

Research Methodologies

Online Sample Has A Good Problem and a Very Bad One – Data Quality

The pandemic has impacted the online sample industry – find out how.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Imagine Turning TikToks Into Insight

Research Methodologies

Imagine Turning TikToks Into Insight

How can researchers turn TikToks into insight?

Jeremy Hollow

Jeremy Hollow

Founder & CEO at Listen + Learn Research

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Research Methodologies

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Three ideas for beating survey fatigue.

James Sowden

James Sowden

Customer Success Director at InMoment

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Research Methodologies

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Combine the Lean Startup and Design Thinking strengths for innovation.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Why market research deserves a seat at the table

Research Methodologies

Why market research deserves a seat at the table

How do we get market research back around the decision-making table?

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Research Methodologies

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...

Emily James

Emily James

Insights Marketer at FlexMR

The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"

Research Methodologies

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"

Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.

Catherine Hill

Catherine Hill

Founder & Master Moderator at Advanced Insights

3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them)

Research Methodologies

3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them)

Uncover the often overlooked importance of pre-fieldwork alignment in research and gain valuable tips for overcoming related obstacles.

Dec Harvey-White

Dec Harvey-White

Senior Director (Custom Research) at MarketCast

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Research Methodologies

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Steve Cohen

Steve Cohen

Partner and Co-Founder at in4mation insights

Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Research Methodologies

Partner Content

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist at Rival Group

Using Customer Salience to Improve Business Success

Research Methodologies

Using Customer Salience to Improve Business Success

Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...

Emily James

Emily James

Insights Marketer at FlexMR

GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Thinking in Paradoxes: Disruptive Insights with Chris Kocek
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Research Methodologies

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Vittorio Raimondi

Vittorio Raimondi

Managing Director at Foresight Strategy

The Business Case for Sustainability: Attracting Customers and Engaging Employees

Research Methodologies

The Business Case for Sustainability: Attracting Customers and Engaging Employees

Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.

Chrissy Brogan

Chrissy Brogan

Market Development Director at Glow

Getting Digital Transformation Right: New Opportunities for Market Researchers?

Research Methodologies

Getting Digital Transformation Right: New Opportunities for Market Researchers?

Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.

Larry Friedman

Larry Friedman

Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Hero’s Journey: Celebrating Friction in Consumer Research

Research Methodologies

The Hero’s Journey: Celebrating Friction in Consumer Research

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...

Katie Gillespie

Katie Gillespie

Head of Research at Sympler

Deductive Reasoning and Effective Marketing Research

Research Methodologies

Deductive Reasoning and Effective Marketing Research

Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized

Research Methodologies

Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized

Why in-home video ethnography is not used more in market research. What are the barriers to using it, how can they be mitigated, and if it's worth it.

Katie Hollier

Katie Hollier

CEO at weseethrough.com

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

Research Methodologies

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

Sam Salama

Sam Salama

Research Manager at Basis

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Research Methodologies

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

AB

Anne Beall

CEO at Beall Research

The Right Approach to Designing & Conducting Online Surveys

Research Methodologies

The Right Approach to Designing & Conducting Online Surveys

Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...

ST

Sanjay Tiwari

Branding and Marketing Communication Advisor at Teamarcs Technologies

Without Sample Strategy, Your Research Stands for Nothing

Research Methodologies

Without Sample Strategy, Your Research Stands for Nothing

If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...

Brian Lamar

Brian Lamar

Vice President, Insights at EMI Research Solutions

10 Things You Should Know About Respect in the Gen Z World

Research Methodologies

10 Things You Should Know About Respect in the Gen Z World

Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...

GR

Gary Rudman

President/Founder at GTR Consulting

Don’t Forget About the Respondent Experience

Research Methodologies

Don’t Forget About the Respondent Experience

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...

MR

Michael Rosenberg

Founder at GMIFY

The Chicken & Egg Dilemma of Diversity in Market Research

Research Methodologies

The Chicken & Egg Dilemma of Diversity in Market Research

The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...

WD

Whitney Dunlap

Owner at Insights in Color & Touch of Whit Creative

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Research Methodologies

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

NA

Nihal Advani

Founder & CEO at QualSights

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

Embracing the Dichotomy of Logic and Emotion in Market Research

Research Methodologies

Embracing the Dichotomy of Logic and Emotion in Market Research

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Emily James

Emily James

Insights Marketer at FlexMR

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Research Methodologies

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

David Pangilinan

David Pangilinan

Manager, Audience Impact & Intelligence at Paramount

What Marketing Can Learn from the Beautiful Game

Research Methodologies

What Marketing Can Learn from the Beautiful Game

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Sam Salama

Sam Salama

Research Manager at Basis

Cracker Jack Gems of Innovation Jargon

Research Methodologies

Cracker Jack Gems of Innovation Jargon

Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...

Sasha McCune

Sasha McCune

Director at Conifer Research

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

Research Methodologies

The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together

While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

How to Select a Consumer Insights Agency?

Research Methodologies

How to Select a Consumer Insights Agency?

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Sivakumar Somanathan

Sivakumar Somanathan

Consumer Behaviour Consultant at Curious Cat

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer at FlexMR

How to Interpret Standard Deviation and Standard Error in Research

Research Methodologies

How to Interpret Standard Deviation and Standard Error in Research

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

8 (More) Ways To Maximize The Value of Voice In Your Research

Research Methodologies

8 (More) Ways To Maximize The Value of Voice In Your Research

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

How to Maximize Insight Value

Research Methodologies

How to Maximize Insight Value

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Nina Glynn

Nina Glynn

Senior Content Manager at Bulbshare

The Role and Limitations of Consumer Data

Research Methodologies

The Role and Limitations of Consumer Data

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Hate Selling? Here’s Why and What You Can Do About It

Research Methodologies

Hate Selling? Here’s Why and What You Can Do About It

“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...

Steve Henke

Steve Henke

Bias in Marketing Research: How to Avoid and Minimize

Research Methodologies

Bias in Marketing Research: How to Avoid and Minimize

Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Typology of Respondents and Model of Empathic Communication

Research Methodologies

Typology of Respondents and Model of Empathic Communication

Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

What Does It Take to be a Good Moderator?

Research Methodologies

What Does It Take to be a Good Moderator?

Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...

Amber Tedesco

Amber Tedesco

CEO at RIVA Market Research and Training Institute

People & Technology: Finding Balance in ResTech

Research Methodologies

People & Technology: Finding Balance in ResTech

A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…

Richard Thornton

Richard Thornton

NED at Walr

How to Personalize Customers’ Omnichannel Experience

Research Methodologies

How to Personalize Customers’ Omnichannel Experience

Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...

Rob Press

Rob Press

Content marketing manager at Deputy

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Truong Trung

Truong Trung

Research Executive at Ipsos

Successful Technology Adoption Allows Humans to Thrive

Research Methodologies

Successful Technology Adoption Allows Humans to Thrive

For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...

Horst Feldhaeuser

Horst Feldhaeuser

Group Services Director at Infotools

Are the Fraudsters More Sophisticated Than the Researchers?

Research Methodologies

Are the Fraudsters More Sophisticated Than the Researchers?

It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...

Ron Sellers

Ron Sellers

Redefining Brand Tracking with a Consumer-Centric Approach

Research Methodologies

Redefining Brand Tracking with a Consumer-Centric Approach

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

Rebecca Brooks

Rebecca Brooks

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Research Methodologies

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Yauhen Zaremba

Yauhen Zaremba

Senior Director of Demand Generation at PandaDoc

The Effectiveness of Digital Marketing for Startups

Research Methodologies

The Effectiveness of Digital Marketing for Startups

If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

7 Vital Questions to Include in a User Research Recruitment Screener

Research Methodologies

7 Vital Questions to Include in a User Research Recruitment Screener

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

How neuromarketing research aids understanding of non-conscious choice

Research Methodologies

How neuromarketing research aids understanding of non-conscious choice

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Marlena Pracalo

Research Project Manager at NEUROHM

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

The Power of Audio

Research Methodologies

The Power of Audio

Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

Katrina Noelle

How to Leverage ALL Your Data to Improve Customer Experiences

Research Methodologies

How to Leverage ALL Your Data to Improve Customer Experiences

These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...

Jessica Petrie,

Jessica Petrie,

Senior Strategic Insights Consultant at InMoment

Ethnographic Methods Enrich Market Research

Research Methodologies

Ethnographic Methods Enrich Market Research

Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

How to Deal with Bots in Market Research

Research Methodologies

How to Deal with Bots in Market Research

Fraud mitigation techniques to reduce bots’ impact on data quality.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Research Methodologies

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Ten survey questions that can improve survey engagement or spoil it.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

Your Online Research Methodologies Are Disqualifying

Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Interdisciplinary Research: Benefiting from Diversity of Thought

Research Methodologies

Interdisciplinary Research: Benefiting from Diversity of Thought

Interdisciplinary research helps shape unique MR studies & solutions.

Batukhan Taluy

Batukhan Taluy

General Manager at Uservision

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Saying What’s Desirable and Doing What’s Favorable

Research Methodologies

Saying What’s Desirable and Doing What’s Favorable

The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.

Shane Skillen

Shane Skillen

Chief Executive Officer at Hotspex

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Research Methodologies

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Why should marketers be using behaviorally enhanced surveys?

Caroline Kim

Caroline Kim

Product Marketing Manager at DISQO

Atomic Research: What It Is And Why You Should Be Doing It

Research Methodologies

Atomic Research: What It Is And Why You Should Be Doing It

Introducing “atomic research” and how it benefits market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Why It’s Time for Insights Professionals to Take Their Research In-House

Research Methodologies

Why It’s Time for Insights Professionals to Take Their Research In-House

The wide-ranging benefits of bringing your market research in-house.

Jeremy King

Jeremy King

CEO at Attest

Assigning a Dollar Value to Your NPS Results

Research Methodologies

Assigning a Dollar Value to Your NPS Results

Six steps towards connecting your NPS data with financial returns.

Ryan Stuart

Ryan Stuart

Founder & CEO at Kapiche

Healthcare DIY Needs a Partner to Check Its Vital Signs

Research Methodologies

Healthcare DIY Needs a Partner to Check Its Vital Signs

Conducting & designing successful DIY market research in healthcare.

Jenny Klenke

Jenny Klenke

Vice President of Consumer Experience at Simply Strategy

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Making Surveys Human Matters Now More Than Ever

Research Methodologies

Making Surveys Human Matters Now More Than Ever

Humanising survey research is key to improving survey results & data.

Emily James

Emily James

Insights Marketer at FlexMR

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

Research Methodologies

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

MR that taps into a deep pool of populations reveals valuable insight.

Andrew Jones

Andrew Jones

VP, Customer Success at Cint

Storytelling is Not Just for Reporting: How to Storify Your Survey

Research Methodologies

Storytelling is Not Just for Reporting: How to Storify Your Survey

Applying storytelling to not only data analysis, but survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Research Methodologies

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

Olivier Blanchet

Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Applying the Swiss Cheese Model to Survey Fraud

Research Methodologies

Applying the Swiss Cheese Model to Survey Fraud

The Swiss Cheese Model of Pandemic Defense applied to survey fraud.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Designing Research with Culture in Mind

Research Methodologies

Designing Research with Culture in Mind

Tips to create effective and culturally-sensitive market research.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

Verifying Phone Numbers in the UK

Research Methodologies

Verifying Phone Numbers in the UK

The importance of validating phone numbers in samples.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Five Key Principles to Improve Data Quality

Research Methodologies

Five Key Principles to Improve Data Quality

Helping market researchers prevent fraud and improve data quality.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Understanding Consumer Behavior and Habits through Frameworks for Change

Research Methodologies

Understanding Consumer Behavior and Habits through Frameworks for Change

Varied frameworks from which to view change.

Sasha McCune

Sasha McCune

Director at Conifer Research

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

Research Methodologies

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

How can we improve the sampling process itself?

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Market Research: The Science of People, Not Numbers

Research Methodologies

Market Research: The Science of People, Not Numbers

How can we do research that accepts human unpredictability?

Sam Salama

Sam Salama

Research Manager at Basis

A Festivus for the Rest of Us Respondents

Research Methodologies

A Festivus for the Rest of Us Respondents

Reflecting on how we can improve survey design for respondents.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

Scrapbooking as a Research Tool

Research Methodologies

Scrapbooking as a Research Tool

Gathering insights via scrapbooks and collages.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

The Problem with Blaming the Survey for Poor Data Quality

Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

Terence McCarron

Terence McCarron

CEO & Founder at OpinionRoute

The Seven Most Common Mistakes in B2B Research

Research Methodologies

The Seven Most Common Mistakes in B2B Research

Are your B2B market research methodologies up to date?

Sascha Eder

Sascha Eder

CEO at NewtonX

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Research Methodologies

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Online Sample Has A Good Problem and a Very Bad One – Data Quality

Research Methodologies

Online Sample Has A Good Problem and a Very Bad One – Data Quality

The pandemic has impacted the online sample industry – find out how.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Imagine Turning TikToks Into Insight

Research Methodologies

Imagine Turning TikToks Into Insight

How can researchers turn TikToks into insight?

Jeremy Hollow

Jeremy Hollow

Founder & CEO at Listen + Learn Research

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Research Methodologies

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Three ideas for beating survey fatigue.

James Sowden

James Sowden

Customer Success Director at InMoment

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Research Methodologies

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Combine the Lean Startup and Design Thinking strengths for innovation.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Why market research deserves a seat at the table

Research Methodologies

Why market research deserves a seat at the table

How do we get market research back around the decision-making table?

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

Industry Insights from Partners

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Research Methodologies

Partner Content

Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI

Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.

Jennifer Reid

Jennifer Reid

Co-CEO and Chief Methodologist at Rival Group

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