Posts Tagged ‘market research toolkit’

A Client Speaks Out On Selecting a Market Research Partner

Posted by Michelle LemireWednesday, July 27, 2011, 8:36 am 10 Comments
It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability… So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want.
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