Posts Tagged ‘market research’

“Idea Meritocracy” & Its Implications for MR

Posted by Kevin LonnieWednesday, October 25, 2017, 6:55 am No Comments
What role does AI and automation have in solving the big "Why" questions for market researchers? Find out how these tools can challenge the status quo with “Idea Meritocracy” and algorithmic decision making.
This was posted under category: Data, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Technology Tags: , , , , , , , ,

Brokers of Knowledge: The Currency of Market Research

Posted by Geoff LoweTuesday, October 17, 2017, 7:00 am No Comments
How do research companies deliver actionable insights that contribute to client's business success? Be brokers of knowledge.
This was posted under category: Business, Business Leadership, Business Practices, Industry Trends, Insights, Market Research, Market Research Companies Tags: , , , , , , , ,

What the Research Now & SSI Merger Really Means

Posted by Leonard MurphyMonday, October 16, 2017, 0:32 am 20 Comments
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
This was posted under category: Best Market Research Companies, Branding, Business Leadership, Data, Digital Marketing, Economic Trends, General Information, Honomichl Top 50, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Statistics and Statistical Tools Used in Market Research in 2017

Posted by Ray PoynterWednesday, September 6, 2017, 7:00 am 3 Comments
In August NewMR ran a survey about the sorts of statistics and statistical tools used by market researchers and gathered the views of over 300 people. Ray Poynter has created a short summary which shares the top four findings and the two key charts.
This was posted under category: Data, Data Visualization, Industry News, Industry Trends, Insights, Market Research, Market Research Companies, Research Companies, State of the Industry, Trends Tags: , , , , , , , , ,