Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

Of the 1,982 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

Of the 1,818 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

It could be argued that the shift to ‘new mutuality’ represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms. Continue reading »

The standard correspondence map has required an overhaul to bring about simplicity without reneging on statistical detail. The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands. Continue reading »

What can MR do to attract top talent coming out of top universities – that to me is one cogent question that we need to discuss more. Part of that is providing attractive career paths. Continue reading »

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

We should not fear social web feedback as a dangerous rival to, or replacement for, structured MR practices. Indeed, a more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations. Continue reading »

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Continue reading »