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Posts Tagged ‘Market Strategies International’

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

Posted by Leonard MurphyThursday, September 26, 2013, 8:03 am 7 Comments
What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of MR and where the future may be taking us? Here is my take.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ESOMAR Congress Was A Pivotal Event For MR

Posted by Leonard MurphyTuesday, September 18, 2012, 7:23 am 23 Comments
There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry.
This was posted under category: Association News, Behavioral Economics, Big Data, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Economic Trends, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

Posted by Leonard MurphyFriday, June 29, 2012, 6:42 am 2 Comments
The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry?
This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Digital Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Reports and Whitepapers, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments
Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted.
This was posted under category: Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments
Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Game on! The Great Gamification Challenge

Posted by Leonard MurphyFriday, November 25, 2011, 15:48 pm No Comments
Yeah, I know; gamification is one of those "buzz words" of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we'll send you a link to the webinar later) click here: http://gamificationchallenge.ideascale.com/
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Research Games, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Going Public with Arguments about Privacy

Posted by Jeffrey HenningMonday, August 22, 2011, 6:47 am 1 Comment
Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Honomichl Global 25: Only A Part Of The MR Story

Posted by Leonard MurphyTuesday, August 16, 2011, 22:15 pm 2 Comments
MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete.
This was posted under category: Association News, Business Leadership, Economic Trends, General Information, Industry Trends, Market Research in the News, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Merger Mania, Mobile Mania

Posted by Jeffrey HenningMonday, August 8, 2011, 9:03 am 2 Comments
Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,