Archive for the 'marketers' tag
March 20th, 2013 by Richard Evensen
Richard Evensen Yes, I realize that the four horsemen bring the apocalypse and, for some companies, this will be true. We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who...
Read morePosted in Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View | No comments
December 9th, 2012 by Robert Passikoff, PhD
By Robert Passikoff, Ph.D. The New Year, 2013, approaches. And as everyone knows, the number 13 holds great symbolism. For the religious among us there were the 13 guests at the Last Supper and the 13 tribes of Israel. Scientists know the...
Read morePosted in Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, State of the Industry | No comments
October 3rd, 2012 by Leonard Murphy
And another piece of the future of research puzzle is in place. Twitter announced today that they were partnering with Nielsen to introduce brand surveys directly into Twitter. As usual, my friends at Research-live had the scoop: Read more
Read morePosted in Blogs, Branding, Business Leadership, Economic Trends, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry | 16 comments
April 10th, 2012 by Jason Anderson
Editor’s Note: The blogosphere has been full of great posts regarding Google’s new Consumer Surveys offering, with the opinions running the spectrum from good to bad. A few to take note of (besides our earlier posts by Simon...
Read morePosted in Big Data, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry | 8 comments
April 8th, 2012 by Gyurka Jansen
Editor’s Note: The Market Research in the Mobile World European Conference is being held next week in Amsterdam. I will be Co-Chairing the conference along with Guy Rolfe, Global Mobile Knowle4dge Leader at Kantar. The attendees and...
Read morePosted in Association News, Best Practices, Big Data, Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Market Research Techniques, Mobile Research, Social Media, State of the Industry | 2 comments
April 3rd, 2012 by Lauren Sozio
Editor’s Note: We got a little off track with our own publishing schedule of this wonderful ongoing series by Lauren Sozio, so apologies to our readers for that. In light of the our conclusions regarding the strategies being successfully...
Read morePosted in Best Practices, Blogs, Branding, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Reports and Whitepapers, Social Media, State of the Industry | No comments
March 28th, 2012 by Neal Cole
By Neal Cole Since starting out as a client-side researcher focus groups have frequently been recommend to me as a suitable exploratory method. Initially this wasn’t a problem. I was new to the industry. However, over the years I have gradually...
Read morePosted in Behavioral Economics, Branding, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Online Research, State of the Industry | 2 comments
March 27th, 2012 by Leigh Caldwell
By Leigh Caldwell Do you remember those catchy tunes from the late 1980s? I Should Be So Lucky? The Locomotion? The first time you heard them they were quite fun, memorable even. But then they got more airplay. And more. And more. Radio...
Read morePosted in Behavioral Economics, Best Practices, Blogs, Branding, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, State of the Industry | No comments
March 21st, 2012 by Diane Liebenson
Editor’s Note: A few weeks ago GreenBook and Research Access began our monthly series of webinars focused on exploring the “big ideas” in the market research industry. Our first production was focused on Big Data, and we...
Read morePosted in Best Practices, Big Data, Blogs, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, social sample, State of the Industry, Uncategorized | 6 comments
March 12th, 2012 by Leonard Murphy
Editor’s Note: We are pleased to release the results from an important new study that GreenBook, Research Now, Columbia University, and New York AMA recently conducted on issues impacting marketers in the areas of data collection and...
Read morePosted in Association News, Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) | 1 comment
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