Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant. By the time this paper concludes, a new start-up may have risen from Silicon Valley or Shanghai, throwing speculations and hypotheses into a tailspin. The history that we’ve created is easily undone by two keyboard strokes. Continue reading »

The digital information economy is about the transition from analogue to digital where mass-produced becomes niche-consumed. Content is no longer transmitted linearly, but disseminated via collaborative, networked communities. This study examines the profound shift in the publishing paradigm, as different actors respond to innovative devices and interactive content. Continue reading »

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR nose out of joint. This is the root cause of the “self-service” model that hits a nerve with the MR industry. Is there a solution to this tension? Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’. Continue reading »

While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. Continue reading »

In this Marketoon, Tom Fishburne reveals a feeling all marketers have experienced. Like it or not, marketers, with their special powers, must make sense to left-brained, accountable business managers. We present to business executives who “just don’t get it” and simply require solid, objective data to make a subject tangible and enable confident decision-making. Continue reading »

With a wink to marketers, the team at Motista recently launched a series of Marketoons called “Moments of Truth” to take a humorous look at some of the “pain points” we marketers deal with on a daily basis, “Justify,” shown here, and the ensuing series, was commissioned by Motista from Tom Fishburne, “The Marketoonist.” Continue reading »