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Posts Tagged ‘marketing activities’

Madtech: Friend Or Foe?

Posted by Peter OrbanMonday, March 7, 2016, 7:58 am 2 Comments
Whether Martech eats Adtech, they merge or continue to coexist one thing seems to be clear - we are looking at the new, data & software fueled marketing world order and research doesn't have a clear role in it.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Online Research, Quality, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

Posted by Joel RubinsonWednesday, July 16, 2014, 10:33 am No Comments
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,