Posts Tagged ‘Marketing analytics’

NYAMA/BrandSpark Survey: Marketers Focusing on Mobile and Consumer-Generated Content Strategies into 2017

Posted by Leonard MurphyTuesday, November 29, 2016, 11:31 am No Comments
Some 50 percent of Marketers Have More Than 30 Percent of Media Budget Assigned to Digital Initiatives
This was posted under category: Analytics, Association News, Associations, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Insights, Leadership, Marketing, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Announcing The Finalists of the Insight Innovation Competition! Register for the Live Judging on November 4th!

Posted by Leonard MurphyMonday, October 24, 2011, 23:27 pm 2 Comments
The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Have A Great MR Idea? Want To Win Big $$ For It? Announcing The Insights Innovation Competition!

Posted by Leonard MurphyFriday, September 30, 2011, 0:33 am 10 Comments
As part of the upcoming Festival of NewMR we're going to begin a new initiative to recognize innovation in the broad market research space and give budding entrepreneurs an opportunity to bring their visions to life. We're also going to try to make that fun, engaging, and collaborative. On Friday, November 4th we’ll hold the first Insight Innovation Competition as one of the "Fringe" events associated with NewMR. This event will showcase new concepts and ideas in market research, business intelligence, and consumer insights. The website for both submitting ideas and voting for them is: http://insightsinnovation.ideascale.com
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumers, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc.

Posted by Leonard MurphyFriday, February 11, 2011, 7:34 am 3 Comments
As a lead up to the Technology Driven Market Research Event (May 2-3, Chicago) I am conducting interviews with as many of the wonderful thought leaders that are presenting as possible. We're starting the series off by talking with Guy Powell of DemandROMI, (www.DemandROMI.com). Guy has spoken at many events and facilitated many workshops around the world. He is recognized as one of the foremost authorities on the issues of marketing effectiveness and how to use data-driven analytics to improve strategic and tactical marketing decision-making.
This was posted under category: Brands, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , ,