Posts Tagged ‘marketing effectiveness’

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 7 Comments
We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them?
This was posted under category: Analytics, Associations, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six 2013 New Year’s Resolutions For Marketing And Insights

Posted by Joel RubinsonTuesday, December 18, 2012, 12:46 pm No Comments
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Posted by Leonard MurphyWednesday, October 10, 2012, 11:13 am 1 Comment
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness.
This was posted under category: Association News, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Mobilizing MR for Marketing, Mobile Research & Big Data

Posted by Jeffrey HenningSaturday, September 15, 2012, 9:02 am 2 Comments
Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential.
This was posted under category: Association News, Associations, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Events, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,