Posts Tagged ‘marketing expenditures’

Moments of Truth Cartoon: Insight Guru…and How Companies Can Benefit from Internal Enlightenment

Posted by Alan ZorfasTuesday, October 4, 2011, 6:49 am No Comments
As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza
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