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Posts Tagged ‘marketing managers’

Increasing the Return On Insight

Posted by Niels SchillewaertMonday, July 11, 2016, 6:12 am 3 Comments
The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Data, Data Visualization, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Posted by Snorri GudmundssonMonday, February 27, 2012, 16:34 pm 1 Comment
As long as data remains confined within organizations or institutions, long-term strategic planning will contain a great deal of uncertainty. With a mechanism in place that can explore emerging patterns as they develop, that uncertainty is largely reduced and opens up an opportunity for real-time strategic marketing models that shift based on what is happening right now and estimate with a high degree of accuracy what will happen further down the timeline.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,