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Posts Tagged ‘Marketing Measurement’

The Death of Marketing-Mix Modeling, As We Know It

Posted by Michael WolfeMonday, September 12, 2016, 6:16 am 3 Comments
If MMM is to survive, it is essential that it change and experience a rebirth.
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Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Posted by Leonard MurphyMonday, March 12, 2012, 7:30 am 1 Comment
Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
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