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Posts Tagged ‘Marketing ROMI’

Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc.

Posted by Leonard MurphyFriday, February 11, 2011, 7:34 am 3 Comments
As a lead up to the Technology Driven Market Research Event (May 2-3, Chicago) I am conducting interviews with as many of the wonderful thought leaders that are presenting as possible. We're starting the series off by talking with Guy Powell of DemandROMI, (www.DemandROMI.com). Guy has spoken at many events and facilitated many workshops around the world. He is recognized as one of the foremost authorities on the issues of marketing effectiveness and how to use data-driven analytics to improve strategic and tactical marketing decision-making.
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