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Posts Tagged ‘Marketing Science’

Jeffrey Henning’s #MRX Top 10: Sharing the ROI of the Future of Insights

Posted by Jeffrey HenningFriday, August 5, 2016, 6:00 am No Comments
Of the 7,490 unique links shared with the #MRX hashtag on Twitter in the past two weeks, here are 10 of the most retweeted…
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Sharing On The Future Of Insight ROI

Posted by Jeffrey HenningTuesday, July 19, 2016, 9:00 am No Comments
Of the 7,490 unique links shared with the #MRX hashtag on Twitter in the past two weeks, here are 10 of the most retweeted…
This was posted under category: Analytics, Association News, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Does Marketing Science Bring to the Table?

Posted by Kevin GrayThursday, July 14, 2016, 5:44 am 6 Comments
In some ways, marketing science has long been a kind of secret weapon for savvy marketers; it is a vital tool for marketing research now and will be even more so in the years ahead.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Global Marketers Seek A New Model For Insights

Posted by Leonard MurphyWednesday, March 16, 2016, 22:10 pm No Comments
The Future of Insights: Research identifies opportunities for insights transformation. Key changes are required to make insights leaders more effective partners in driving brand growth.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Media Analytics: Promises, Challenges and the Future

Posted by Kevin GrayFriday, August 28, 2015, 7:02 am 4 Comments
Is social media an asteroid streaking towards traditional marketing research or is it a valuable complement rather than a complete substitute?
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Behavior, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Posted by Seth GrimesMonday, June 29, 2015, 7:03 am 1 Comment
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference, taking place July 15-16 in New York.
This was posted under category: Analytics, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Data Science Friend or Foe of Marketing Research?

Posted by Kevin GrayWednesday, November 19, 2014, 9:29 am 9 Comments
The term data science has entered business vernacular with a bang...but what exactly is it?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,