Posts Tagged ‘Marketing Week’

Jeffrey Henning’s #MRX Top 10: GRIT, SMEs, and Other Research Stories

Posted by Jeffrey HenningWednesday, April 12, 2017, 6:00 am No Comments
Of the 3,001 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...
This was posted under category: Association News, Associations, Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fresh Voices: The Qualundrum of Innovation Development

Posted by Samantha BondWednesday, August 1, 2012, 6:46 am 2 Comments
Being still relatively new to the world of qualitative research I found myself disheartened when the Global Innovation Director of Diageo, Syl Saller, exclaimed during her talk on innovation development at Marketing Week Live that she ‘hates focus groups’. I couldn’t help but question whether she was valid in taking such an openly strong stance against research or whether the objective was to create an impact – unfortunately at the expense of the market research industry.
This was posted under category: Best Practices, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Fresh Voices, General Information, innovation, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,