In spite of the technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. When examining this shift, it is critical to keep in mind the ecosystem comprised of organizational structures, consumer behavior, next generation electronic devices, the many permutations of content, the incumbents and the new kids. There is no simple dichotomy. It is more complex than the novel eclipsing the outdated, as each of these elements coexist, contradict, complement, and confuse one another. Continue reading »

Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted. Continue reading »

Google Consumer Surveys is just one little brick in the wall of Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. So, why are we acting so surprised? Continue reading »

Increasingly, insights are going to be so readily available (Google’s very recent foray into MR indicates a real sea-change could be underway) that the focus on tangible value-add needs to increase. Continue reading »

The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is. Continue reading »

We now have increasing evidence from behavioral economics that people are often irrational in their decision making. This has major implications for how we conduct and analyze market research. But what else can we learn from behavioral economics? Here are few key observations that have implications for focus groups and market research in general. Continue reading »

Behavioral economics, and the cognitive theories that underpin it, gives us insight into how people interpret the world, what people want, and the actions people take in response. It invalidates traditional methods of market research and marketing cliches – but only once it is taken seriously. Continue reading »

Let’s imagine our industry were a product – what do we do to rejuvenate it? How would we diagnose ourselves? Continue reading »

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »