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Posts Tagged ‘Max Diff’

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
This was posted under category: Analytics, Branding, Brands, Consumer Behavior, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Tale Of Two Events: What CASRO & TMRE Said About The State Of The MR Industry

Posted by Gregg ArchibaldWednesday, November 12, 2014, 6:42 am 1 Comment
I recently wrapped up the U.S. Conference season by attending the CASRO Annual Conference and The Market Research Event. Although each event was decidedly different in many ways, there were fundamental similarities in the overall view of where the industry is today and where it is likely headed in the future, as well as some pointers on how to get there.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, State of the Industry, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Posted by Isaiah AdamsTuesday, June 17, 2014, 9:22 am 1 Comment
Day One at IIeX NA 2014 was a packed day filled with research goodness, from the exceptional speakers all the way down to the wide diversity of research minds in attendance.
This was posted under category: Best Practices, Events, Fresh Voices, Industry Trends, Market Research Techniques, Neuromarketing, Uncategorized Tags: , , , , , , , , , , , , , , , , ,

Market Researchers Need to Focus on Client Needs

Posted by TRC Market ResearchTuesday, May 22, 2012, 7:06 am 2 Comments
Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumers, Contributors, General Information, Hybrid Approaches, innovation, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Respondent Engagement, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , ,