GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
We should not fear social web feedback as a dangerous rival to, or replacement for, structured MR practices. Indeed, a more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations. Continue reading
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Research Business Report Daily Video by Bob Lederer
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