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Posts Tagged ‘media’

How Marketing And Marketing Research Can Act On The Promise Of Big Data

Posted by Joel RubinsonTuesday, March 11, 2014, 10:59 am No Comments
Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Posted by Joel RubinsonMonday, October 7, 2013, 7:46 am No Comments
Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Research Games, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

Posted by Joel RubinsonSunday, June 2, 2013, 10:36 am 4 Comments
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event is so critical, I interviewed Gayle Fuguitt, new President of the ARF.
This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Publishing in an Age of Convergence Series: Innovation in Context

Posted by Lauren SozioTuesday, April 3, 2012, 5:46 am No Comments
In spite of the technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. When examining this shift, it is critical to keep in mind the ecosystem comprised of organizational structures, consumer behavior, next generation electronic devices, the many permutations of content, the incumbents and the new kids. There is no simple dichotomy. It is more complex than the novel eclipsing the outdated, as each of these elements coexist, contradict, complement, and confuse one another.
This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Reports and Whitepapers, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Publishing in an Age of Convergence Series: Change is the New Constant

Posted by Lauren SozioFriday, March 9, 2012, 9:19 am No Comments
Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant. By the time this paper concludes, a new start-up may have risen from Silicon Valley or Shanghai, throwing speculations and hypotheses into a tailspin. The history that we’ve created is easily undone by two keyboard strokes.
This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Social Media, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Publishing in an Age of Convergence Series: Setting the Stage

Posted by Lauren SozioThursday, March 1, 2012, 14:30 pm No Comments
The digital information economy is about the transition from analogue to digital where mass-produced becomes niche-consumed. Content is no longer transmitted linearly, but disseminated via collaborative, networked communities. This study examines the profound shift in the publishing paradigm, as different actors respond to innovative devices and interactive content.
This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Information Assassination – How They’ll Simply Get the Research Wrong

Posted by Ron SellersFriday, November 18, 2011, 6:27 am 3 Comments
It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are.
This was posted under category: Blogs, Business Practices, Effective Marketing, General Information, Industry Trends, State of the Industry, Uncategorized Tags: , , , , , , , , , , ,