Posts Tagged ‘Memory (C.A.E.A.R.M)’

Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Consumer Rationality

Posted by Neal ColeTuesday, June 12, 2012, 7:58 am 10 Comments
What does the evidence from experiments in behavioural economics and neuroscience indicate about rational decision making in the face of risk and uncertainty? Are consumers’ really discreet, self-determining individuals who make considered, rational decisions? This view increasingly looks misguided and is probably a fallacy created by our own minds to make us feel in control of our behaviour.
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