Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It’s all very exciting! Continue reading »

Challenging the general conception that surrounds conducting quantitative mobile surveys in consumer research, a new study proves that smartphone-based survey data is statistically comparable to online survey data. In a four-phase research-on-research initiative in partnership with Best Buy, conclusions from the study not only point to consistent insights, but reveal that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices. Continue reading »

To celebrate our 1st Anniversary and continue building on the platform of delivering value to the industry we’re rolling out two new features that we think you’ll enjoy: a bi-weekly newsletter and a badge system. Continue reading »

The GreenBook Marketing Research Directory, in Collaboration with Merlien Institute and the Center for Business Innovation and Creative thinking at the Coles College of Business are pleased to announce the 2nd International conference on Market Research in the Mobile World: The future of Market Research is here! Are you ready for the challenge? It will be held 19-20 July 2011, in Atlanta, GA! Continue reading »

by Di Tunney & Rachel Francis for Merlien Institute

Gathering customer insights from social media communities is rapidly becoming a viable alternative to focus groups and in-depth interviews. As social media analytics evolve and improve, quantitative research is also being …

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences and seminars! There are a bevy of events coming up that are near and dear …

Market Research is like the the magic mirror from Snow White; often our clients depend on us to deliver insight. intelligence, and implications for critical decision making, and often we work magic to make it happen. It’s something that …