Posts Tagged ‘Merlien Institute’

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments
Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Posted by Leonard MurphyTuesday, October 18, 2011, 6:00 am No Comments
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It's all very exciting!
This was posted under category: Best Practices, Brands, Business Leadership, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , ,

Smartphone Surveys Prove Their Validity in Marketing Research

Posted by Leonard MurphyThursday, June 16, 2011, 10:37 am 4 Comments
Challenging the general conception that surrounds conducting quantitative mobile surveys in consumer research, a new study proves that smartphone-based survey data is statistically comparable to online survey data. In a four-phase research-on-research initiative in partnership with Best Buy, conclusions from the study not only point to consistent insights, but reveal that smartphone-based surveys offer degrees of freedom beyond today's commonly accepted mobile research practices.
This was posted under category: Best Practices, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Celebrating our 1st Anniversary by Launching the GreenBook Newsletter and Blog Badges!

Posted by Leonard MurphySaturday, June 4, 2011, 13:32 pm No Comments
To celebrate our 1st Anniversary and continue building on the platform of delivering value to the industry we're rolling out two new features that we think you'll enjoy: a bi-weekly newsletter and a badge system.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Industry News, Leadership, Market Research Tags: , , , , , , , , , , , , , ,

2nd International Conference On Market Research In The Mobile World

Posted by Leonard MurphyFriday, February 11, 2011, 12:32 pm 1 Comment
The GreenBook Marketing Research Directory, in Collaboration with Merlien Institute and the Center for Business Innovation and Creative thinking at the Coles College of Business are pleased to announce the 2nd International conference on Market Research in the Mobile World: The future of Market Research is here! Are you ready for the challenge? It will be held 19-20 July 2011, in Atlanta, GA!
This was posted under category: Best Practices, Business Leadership, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, State of the Industry, Strategy, Technology, Trends Tags: , , , , , , , ,

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

Posted by Merlien InstituteTuesday, January 25, 2011, 9:31 am 2 Comments

conversations
by Di Tunney & Rachel Francis for Merlien Institute

Gathering customer insights from social media communities is rapidly becoming a viable alternative to focus groups and in-depth interviews. As social media analytics evolve and improve, quantitative research is also being …

This was posted under category: Consumer Behavior, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Social Media, Strategy, Technology, Text Analytics, Transformation Tags: , , , , , , , ,

Be There Or Be Square!

Posted by Leonard MurphyWednesday, January 5, 2011, 8:31 am No Comments

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences and seminars! There are a bevy of events coming up that are near and dear …

This was posted under category: Best Practices, Business Leadership, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , ,