GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
What's going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.
Are we really such a disrespected species as to be one destined to lose out in the Darwinian process?