If you haven’t been following Romi then you’ve been missing out. Romi blogs on the Research Access site and does a series of webcasts that are truly first rate. His restless mind tackles all types of topics and he is always provocative, funny, and thoughtful. Continue reading »

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a “social NPS” score using the Metavana social media analytics platform and that is a pretty darn interesting development. Continue reading »

The opportunity of big data is also its challenge. We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Continue reading »

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”. Continue reading »

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the Great Gamification Challenge, and Net Gain 6.0! Continue reading »

I heard through a mutual friend that Romi Mahajan was doing something I’d find interesting, and sure enough he is. I reached out to him and asked if he’d consider an interview about his new adventure and he graciously agreed. I think you’ll find this entertaining and provocative not just because of the nature of the new venture and their novel approach to a hot topic issue, but also because Romi is such a fun guy to talk to. Continue reading »