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Posts Tagged ‘metric’

The RoI of RoRI

Posted by CambiarWednesday, September 21, 2016, 6:00 am 1 Comment
When a research department measures return on investment, satisfaction with that department goes way up.
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An #MRX Hallowe’en Parade

Posted by Tom EwingTuesday, October 28, 2014, 17:31 pm 1 Comment
Let’s open up market research’s own house of horrors, and let loose the creatures of the night – the most terrifying monsters of modern-day research. It’s a Hallowe’en parade with a ghastly research twist, and perhaps along the way we might learn how to banish these fiends from our lives for the other 364 nights of the year.
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