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Posts Tagged ‘MFour Mobile Research’

The First Surveys Were Just for Fun

Posted by Mike BoehmMonday, August 1, 2016, 7:00 am 1 Comment
A form of survey was in circulation long before the advent of formal market-research questionnaires in the early 1900s – and it was done just for fun.
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GRIT Says Panel Woes Are Jeopardizing MR’s Future. There’s an Answer.

Posted by Michael SmithThursday, June 23, 2016, 7:00 am 2 Comments
State-of-the-art mobile research is the innovation our industry needs to embrace. But before that can happen, we have to overcome a common misconception about what mobile research really is, and what it can accomplish.
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