GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The market research best practices of yesterday and today will be the same core best practices of tomorrow, no matter how different and widespread the technologies may become that are used to collect that information.
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
As someone who believes that embracing the ridiculous is an important element in innovation, I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine.
Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that.