Posts Tagged ‘Millennials’

The Myth of Millennial Ad Responsiveness

Posted by Michael WolfeTuesday, August 22, 2017, 7:00 am No Comments
Are Millennial are not responsive to advertising at commonly believed? Michael Wolfe challenges this assumption.
This was posted under category: Big Data, Brands, Consumer Behavior, Consumers, Data, Insights, Market Research, State of the Industry Tags: , , , , , , , ,

What’s Hot on Collaborata

Posted by Peter ZolloWednesday, August 16, 2017, 6:00 am No Comments
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
This was posted under category: Brands, Business, Co-creation, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Industry News, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Growing the Industry by Funding More Research – Part Seven

Posted by Peter ZolloThursday, June 8, 2017, 6:00 am No Comments
Collaborata is the first platform that crowd-funds research, saving clients upwards of 90% on each project. We’ve asked Collaborata to feature projects they are currently funding on a biweekly basis.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Data, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Automation, Small Data, & Effectively Targeting Consumers

Posted by Jeffrey HenningWednesday, June 7, 2017, 6:00 am No Comments
Of the 2,991 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: The Evolution of Happiness, Baby Boomers, and Mobile Research

Posted by Jeffrey HenningWednesday, May 24, 2017, 4:00 am No Comments
Of the 3,064 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Getting to Know All About You: Employing Empathy to Holistically Understand Your Consumer

Posted by Katja CahoonFriday, April 28, 2017, 6:00 am No Comments
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions, as well as overall values and goals
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Key Takeaways from 2017 #SXSW

Posted by Joe PiteoTuesday, March 28, 2017, 6:00 am No Comments
The key topics from the South by Southwest (SXSW) Interactive Festival provided signals for how we can all approach reaching audiences in innovative ways.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Generation Nation: Redefining America’s Boomers, Xers, Millennials, and Gen Z

Posted by Michael WoodThursday, February 9, 2017, 6:00 am 1 Comment
It’s time to re-examine and perhaps even re-frame our thinking about the generations.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Exploring the Use of Emojis in Qualitative Research

Posted by Over the ShoulderFriday, February 3, 2017, 6:00 am No Comments
Emojis are a huge part of how people express themselves today, and they can benefit your smartphone qualitative projects.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,