Posts Tagged ‘mobile apps’

The Dominance of Email: Penetration and Performance

Posted by Rudly RaphaelFriday, March 4, 2016, 5:27 am No Comments
The emergence of new research methods without question tears market share away from online data collection, but is that enough to say email is dying?
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Guest Post: Why Video is about to Cross the Chasm for Research

Posted by Leonard MurphySaturday, June 13, 2015, 8:01 am 2 Comments
Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.
This was posted under category: Analytics, Big Data, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The APPification of Marketing

Posted by Peter OrbanFriday, February 13, 2015, 10:43 am 2 Comments
Brace for the flood of Marketing Apps. Developers will find many new contexts and use cases in which marketers, brands, and other constituencies can interact with consumers and users providing rich experiences.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Posted by Jason AndersonMonday, November 14, 2011, 19:55 pm 2 Comments
Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system.
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Top Emerging Market Research Techniques

Posted by Leonard MurphyThursday, September 8, 2011, 10:11 am 7 Comments
It's that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can't wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,