13 Critical trends for marketers & brand managers for 2013. Continue reading »

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I came away with one very clear message – the MR industry was about to experience imminent upheaval. Continue reading »

Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated. Continue reading »

Mobile devices such as phones or tablets offer unique ways to stay constantly connected to somebody. This gives you the opportunity to literally follow people all day, partaking in their journey. Without going into too much detail on the problems every mobile application faces – because there are many – we can certainly say that ‘mobile’ deserves the attention of the (market) researcher. For the first time we are able to continually question people who are part of our research, or they can pro-actively provide us with their data. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. Continue reading »

Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company). Continue reading »

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It’s all very exciting! Continue reading »