Posts Tagged ‘mobile engagement’

Analysis & Predictions Regarding the Confirmit & Kantar Acquisitions

Posted by Leonard MurphyWednesday, September 7, 2011, 18:26 pm 2 Comments
The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering. Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let's look at each one.
This was posted under category: Business Leadership, Consumer Anthropology, Digital Marketing, Economic Trends, Ethnography, General Information, Industry Trends, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Has Market Research Waited Too Long (To Evolve)?

Posted by Leonard MurphySunday, February 27, 2011, 22:45 pm No Comments
I've written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data.
This was posted under category: Brands, Business Leadership, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,