Posts Tagged ‘mobile internet usage’

Analysis & Predictions Regarding the Confirmit & Kantar Acquisitions

Posted by Leonard MurphyWednesday, September 7, 2011, 18:26 pm 2 Comments
The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering. Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let's look at each one.
This was posted under category: Business Leadership, Consumer Anthropology, Digital Marketing, Economic Trends, Ethnography, General Information, Industry Trends, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,