1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Mobile panel’

GRIT Says Panel Woes Are Jeopardizing MR’s Future. There’s an Answer.

Posted by Michael SmithThursday, June 23, 2016, 7:00 am 2 Comments
State-of-the-art mobile research is the innovation our industry needs to embrace. But before that can happen, we have to overcome a common misconception about what mobile research really is, and what it can accomplish.
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Mobilizing Market Research: The Grand Finale – Moving Forward & Using The Mobile Toolbox

Posted by Carrie RobbinsTuesday, June 28, 2011, 23:11 pm 4 Comments
This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. I've decided the remaining sections work best as a single post, so I have combined 7-9 into this, the final post in the series. We're at the end of this great series and we're going out with a bang! This final post explores some of the variables to consider when determining what mobile research is appropriate for your study, dissects what the mobile revolution means fro market research industry, and gives a series of examples of the major applications for mobile research today. It truly is the "meat" of the series and will enable everyone interested in deploying mobile research to have a solid base to start from.
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