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Posts Tagged ‘mobile research apps’

Can Qualitative Research Be As Smart As Your Phone?

Posted by John WilliamsonSunday, March 6, 2011, 14:38 pm 2 Comments
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Mobile, Mobile Research, Online Qualitative Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,