A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. Continue reading »

The 2013 GRIT survey asked respondents to think about how they might “Create their own new research company.” What are the research techniques they would choose as specialty areas? And what are the “Key selling points” they would select in order to promote the firm? Continue reading »

What technologies and techniques will be defining the future of MR? GRIT has the answer. Continue reading »

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

Of the 1,600+ links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. The focus of my talk will be the Client perspective: what role for mobile, what issues I see, what boxes it has to tick, how it fits into a toolkit. Question I’m pondering as I shape the narrative – how can I maximize the take-home value for attendees? Continue reading »

Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

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This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it’s too soon to sort out the winners from the losers but it’s our job to stay abreast of all them and figure out which of them might work for our clients. Continue reading »