Archive for the 'mobile surveys' tag

A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going

  Obviously I am a bit obsessed about thinking about changes to the insights marketplace in general, but recently there has been a flood of information coming to me that has made that topic down right inescapable. As usual, all of these...
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GRIT Sneak Peek: The Market Research Firm of the Future

  Editor’s Note: The next wave of the GRIT report is scheduled to be released early next Month to loosely coincide with the annual ARF re:Think event and our second annual GRIT Party (register for free here:...
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GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

  By Tamara Barber & Lenny Murphy We are hard at work on GRIT right now; we are still in field and have close to 1,500 completes as of this writing and are working to get even more. It’s been phenomenally successful so far and the...
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Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

By Jeffrey Henning Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Twitter and Nielsen announce branded survey plans – Last week’s Research story on Twitter’s partnership...
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Jeffrey Hennings’s #MRX Top Ten – Calls for Improved Quality of Mobile Surveys, Qualitative Research & Gamification

By Jeffrey Henning: Of the 1,600+ links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Follow the leaders – Research magazine, in partnership with Dollywaggon, has compiled the top 20 most...
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Collaborative Approach to Mobile – Any Questions?

By Edward Appleton I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. The focus of my talk will be the Client perspective:...
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Market Research in the Mobile World

  We live in a digital world and it’s becoming increasingly clear that the future of digital is mobile: 53% of research buyers and 64% of suppliers expect to use mobile surveys in 2012, according to the latest GreenBook Research Industry...
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GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012?

The full GRIT report is done! The designers have it now and it will be published within the next 2-3 weeks. I have to say that this just might be the best GRIT report ever, and that is in no small part due to the excellent team of folks who...
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GRIT Sneak Peek: The Top Emerging Market Research Techniques

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with...
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Is The Revolution On Hold?

Editor’s Note: As you’re probably aware, we just wrapped up data collection on the latest phase of the GRIT study and are hard at work on the analysis now. We plan to release the report in early September, although I think we may do a...
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