The opportunity of big data is also its challenge. We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. Continue reading »