Posts Tagged ‘mobile usage’

Designing Research in an Insta-Everything World

Posted by Caleb CostaThursday, July 24, 2014, 12:38 pm 4 Comments
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Effective Marketing, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Social Media Tags: , , , , , , , , , , , , , , , , ,

Top 10 Key Mobile Facts For Market Research

Posted by Edward AppletonSunday, March 16, 2014, 11:04 am 6 Comments
Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,