It is a wonderful time to be in the qualitative research business, what with the social media explosion and the cultural behavior that has evolved and the propagation of online qualitative research platforms that have arisen and grown over this period of time. Continue reading »

In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism. Continue reading »