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Posts Tagged ‘More Dirty Little Secrets of Online Panel Research’

Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
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