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Posts Tagged ‘Motista’

Moments of Truth: Interpretive Dance

Posted by Alan ZorfasSunday, November 6, 2011, 8:06 am 1 Comment
In this Marketoon, Tom Fishburne reveals a feeling all marketers have experienced. Like it or not, marketers, with their special powers, must make sense to left-brained, accountable business managers. We present to business executives who “just don’t get it” and simply require solid, objective data to make a subject tangible and enable confident decision-making.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, Insights, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , ,

Moments of Truth Cartoon: Insight Guru…and How Companies Can Benefit from Internal Enlightenment

Posted by Alan ZorfasTuesday, October 4, 2011, 6:49 am No Comments
As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza
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Moments of Truth Cartoon: The Kickoff Meeting

Posted by Alan ZorfasFriday, September 16, 2011, 8:45 am No Comments
Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap.
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Moments of Truth: “Justify’’

Posted by Alan ZorfasThursday, September 1, 2011, 17:10 pm No Comments
With a wink to marketers, the team at Motista recently launched a series of Marketoons called “Moments of Truth” to take a humorous look at some of the “pain points” we marketers deal with on a daily basis, “Justify,” shown here, and the ensuing series, was commissioned by Motista from Tom Fishburne, “The Marketoonist.”
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Social Media, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,