Posts Tagged ‘MotiveQuest’

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Posted by Seth GrimesMonday, June 29, 2015, 7:03 am 1 Comment
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference, taking place July 15-16 in New York.
This was posted under category: Analytics, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

On Technology & Human Nature (And What It Means For Marketing Insights)

Posted by Todd PowersMonday, May 18, 2015, 6:58 am 1 Comment
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering against those motivational needs is a cornerstone of marketing strategy. And it might just help us to anticipate the "science fiction" of today that will become science fact tomorrow.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: The Coming Disruption

Posted by Jeffrey HenningTuesday, October 2, 2012, 11:20 am 1 Comment
Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential.
This was posted under category: Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Birth Of A New ARF Forum: Research As A Business Tool – An Interview With David Rabjohns

Posted by Leonard MurphyWednesday, October 19, 2011, 5:59 am 1 Comment
One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of "Research as a business tool", and was intrigued by such a simple but important topic: how does market research really create business impact? It's such a core question, but one that I think is often overlooked in industry discussions. It's so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Techniques, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,